Riordan Company Essay Example | Topics and Well Written Essays - 250 words

Riordan Company - Essay Example For example, faster transportation helps the supply chain to be more responsive while the same time reduces the efficiency within the supply chain. Therefore, transportation has a great impact as it controls the speed of response. The modes of transportation that are available within the organization include air transport which makes it easier for the organization in that being a global company the materials needs to get to their suppliers within the stipulated time. Secondly, transport, by sea is also another option for the organization in case the goods are not urgently needed (Shah, 2009). Transport by road can also be effective in case the goods are being transported within the country of manufacture or production. Transportation influences the supply chain in the sense that in case the goods are not transported within the right time then it means that some other orders will have to be delayed in order to get the others moving. For that reason, it is always important for the organizations to have the right mode of transportation to ensure that the supply chain is not affected

Analysis of Toyota’s Marketing Strategy Essay Example for Free

Analysis of Toyota’s Marketing Strategy Essay Surendra Bhandari1 [available at: http://papers. ssrn. com/sol3/papers. cfm? abstract_id=1624068 ] Abstract Toyota was established in 1937 in Japan. First time it introduced its product Corona in the US in 1965. By the 70’s, Toyota was the best-selling import brand in the US. During the 80’s, it started manufacturing vehicles in the US. In 2006, it had globally become the second largest car seller and third largest car sellers in the US having more than fifteen percent market share. It is estimated that by 2008 it is going to be the number one car producer and seller both in the US and across the world. This profound success of Toyota is associated with its most proficient market strategy. The case of Toyota notably proves that how important is market strategy in the life of a company to be a market leader. 1. Mission Toyota’s mission statement is as follows: â€Å"To sustain sustainable growth by providing the best customer experience and dealer support. † (Toyota, 2007) Customer satisfaction is the driving force for Toyota, which inspires it to provide the highest quality products and services. â€Å"Kaizen† is a word that Toyota upholds, which means â€Å"continuous improvement† of its technology, products, and services. In short, Kaizen for customer satisfaction is Toyota’s mission. Toyota further explains its mission as follows: 1 Dr. Bhandari can be contacted at: [emailprotected] com â€Å"Around here our values are just like yours. We are hard working. We are active in community. We are creating jobs. We celebrate our diversity. We are building cleaner greener cars. And this is just the beginning. † (Toyota, 2007) 2. Distinctive Competencies Among others, three distinctive competencies of Toyota are remarkable. These distinctive competencies appeal the consumers, build trust with them, and make them satisfied. These competencies are as follows: i. Popular Economy Car: Toyota is best known for ‘popular economy car’. It has successfully branded the concept of ‘popular economy car’, by producing cars matching to the concept. It has garnered its success by selling the concept to the consumer. It has also become profoundly successful in segmenting, targeting, and positioning. As a result, based on the pricing reports generated by over ten million visitors, out of top ten cars, three are Toyotas – Toyota Camry (No. 2), Toyota Corolla (No. 4), and Toyota Avalon (No. 8). (Kelly Blue Book, 2007) It produces eight varieties of cars. Among them, the prices for the four varieties cars range 10,000. 00 US $, three varieties range 15,000. 00 US $, and one variety ranges slightly over 20,000. 00 US $. ii. Cutting-edge Technology: Toyota simply did not stop to the concept of ‘popular economy car’. This concept could have easily turned into product maturity and decline. But Toyota continuously engaged in improving technology – design, looks, comfort, fuel efficiency, environmental friendliness, and other technical improvements. For example, Toyota Corolla was first introduced in Japan in 1966 and in the US in 1968 as a first generation Toyota Corolla. Since then roughly in every three years it is being developed and marketed in a new model. By 2006, tenth generation of Toyota Corolla was already launched with significant technological improvements. Toyota’s hybrid cars can be taken as another example. It started producing hybrid cars in 1995 however till 1999 Japan was 1 the only market for its hybrid cars. Coming to 2005, it became successful to capture a large chunk of US market. Today, it is selling almost seventy five percent of its hybrid cars alone in the US market. iii. Low Operating Cost: Why consumers purchase Toyota? The simple answer is that Toyota’s cars are distinctive with the properties of low operating cost. For example, a survey carried out by Toplin Strategy Group in 2007 has revealed that 73% of Prius owners had bought Toyota Prius because of financial incentive to purchase the vehicle such as lower sticker price or lower operating cost than other choices. (Marketing Green, 2007) Similarly, based on 45% highway driving and 55% city driving with annual 15,000 miles Toyota Prius has been proved to be the most fuel efficient car than any of its competitors such as Honda Civic Hybrid, Ford Escape Hybrid, and Lexus GS 450. (Fuel Economy, 2008). 3. Trends / Conditions Among many other factors, demand for energy efficient and greener cars, demand for low operating cost, and demand for high level of safety and comfort are the most significant factors that are influencing the trends and conditions of automobile marketplace. Today’s automobile sector can be best described as one of the sectors that are trying utmost to respond these important marketplace demands. Based on these demands, there is both good and bad news for the auto industry, including for Toyota. Good news is that there is surprisingly robust vehicle sale in the market. The bad news is that some of the leading automakers are shedding thousands more jobs. Some of the automakers are also projecting downward market trends. These trends are important because, automobiles are responsible for 13. 3 million US jobs, and US $ 675 billion revenue in the US economy. 2 On a year-on-year basis, Toyota sales has surged 10. 5%, General Motors Corp. has showed a year-on-year improvement posting 12. 1% sales gain, and Chrysler has taken a 15% year-on-year sales dive, whereas Ford Motor Co. has stayed mostly flat, down 0. 5%. In terms of global sales, Toyota is in second position following GM. In terms of sales in the US market, Toyota is in third position having 14. 9% of market shares in 2006. Union of concerned scientists in their 2007 report state that Toyota has regained second place overall in the environmental rankings as well and is the only automaker to make consistent improvements on its global warming score since 2001. Toyota has the best global warming performance in six out of ten classes and better than average performance in the rest. If past trends continue, Toyota may overtake Honda’s global warming score within two years. Doing so will require continued investment in hybrids. Globally, 53 millions new cars are sold in 2007. Out of them, 15. 9 millions are sold alone in the US. In 2007, around the world, it is estimated that there will be 806 million cars and light trucks on the road, out of them 244 million will be in operation in the US alone. Currently, these vehicles burn nearly 260 billion gallons of fuel yearly and by 2020, the number of cars and light trucks is estimated to reach above 1 billion. The years of 2004 through 2007 will long be remembered as a pivotal period in the automobile industry as during this period gasoline prices started a sea change among US consumers that is finally creating a significant demand for fuel efficient vehicles. As a result, this has lead to the phenomenal demand for Toyota’s Prius hybrid car. Responding to the demands of consumers Toyota has expanded its investments in Georgetown, Kentucky plant to enable to manufacture 48,000 hybrid cars yearly. Ford launched its first hybrids, and other carmakers, including GM, were greatly encouraged in their own efforts to bring more hybrids to the market. However, response to hybrids from U. S. makers has been lukewarm at best. Consumers 3 generally aren’t as impressed with U. S. hybrid technology as they are with that of Toyota models. In short, while the US based Big Three struggle, Toyota is being more strategic. It has increased its capacity to manufacture over 1. 5 million vehicles yearly in North America. On a global scale, the company plans to sell 10. 4 million vehicles by 2009, up from 8. 8 million in 2006. The big news is that Toyota is most likely surpassing GM in global sales by 2008, making Toyota the world’s largest carmaker. 4. Organizational Objectives Toyota has set seven fundamental objectives. Among them, to dedicate in providing clean and safe products and enhance the quality of life everywhere through better production and services is the main objective of Toyota. Similarly, its other objectives are: to honor the law, language and culture of every nation with fair corporate activities; contribute to economic and social development of communities around the world through corporate activities; create and develop advanced technologies and provide outstanding products and services to customers; foster individual’s creativity and teamwork value; pursue growth through innovative management; and work with business partners for mutual benefits. To achieve these objectives and their effective implementation, it has clearly set fourteen principles that are widely considered as Toyota’s Ways. Based on these principles, Toyota takes management decisions on a long-term philosophy, even at the expenses of a short-term financial goal. It believes in a continuous process flow to bring problems to the surface, uses visual control so that no problems are hidden, uses pull system to avoid overproduction, and works like tortoise and not the hare. It standardizes the tasks and processes as the foundation for continuous improvement and empowers employees by which it further enhances its ability to use only reliable and thoroughly tested technology that serves the customers. 4. Similarly, its organizational objectives are further substantiated by its idea of developing exceptional people and teams who follow the philosophy of Toyota, respect the network of partners and suppliers, and learn from the practices. It believes in making decisions slowly by consensus thoroughly considering all options and once the decisions are taken, it implements the decisions rapidly. On top of that, by becoming a learning organization through relentless reflection and continuous improvement of its products and services, Toyota can be exemplified as a case that has achieved its organizational objectives successfully. 5. Strategic Business Unit Toyota offers energy efficient, green, and popular economy cars, SUVs/Vans, hybrids, and light trucks with safety and comfort measures in place. It produces more than two dozen varieties of products. All of its products are globally very popular. Its products are sold in over 200 countries across the globe. On top of that, the US is the biggest market for Toyota. For example, till 2006 it had sold more than 7 million Toyota Corollas alone in the US. In the financial year 2006-07, in consolidated terms, it sold its products of 226. 06 billion US $ (23,948. 00 billion yen) and earned net income of 15. 17 billion US $ (1,644. 0 billion yen). (Toyota, 2006) In 2006, Toyota was engaged in a variety of projects designed to solidify its foundations while continuing to grow. On the product front besides its two dozen already launched products, Lexus has launched its new flagship model, the LS, and the new global Camry went on sale. In manufacturing, several new projects were started around the world. In May 2006, manufacturing of the Camry began in Guangzhou, China, while in the United States, the Kentucky plant, which in October 2006 celebrated 20 years of production, has started manufacturing the first Toyota hybrid vehicle to be made in North America, the Camry Hybrid. In November 2006, the Texas plant began producing the new Tundra truck, a key vehicle in Toyota’s North American lineup. 5 In Japan, Toyota Motor Kyushu, Inc. has begun full-scale operations at its engine factory, and Toyota Motor Tohoku Co. , Ltd. has increased its manufacturing capacity. In human resources development sector, following the establishment of the Asia Pacific Global Production Center in Thailand in August 2005, Toyota has established the North American Production Center in the U. S. in February 2006, and the European Global Production Center in the United Kingdom in March 2006. Established as branches of the Global Production Center in Japan, these were created to spread Toyota’s manufacturing knowledge and skills throughout the world in pace with the rapid growth of Toyota’s overseas manufacturing. In RD side, Toyota has focused its efforts on three key areas: environment, safety, and energy. It has made a special effort in the area of the environment by expanding its lineup of hybrid vehicles, and has worked on RD relating to plug-in hybrid. In addition, as part of Toyota’s efforts to respond to the diversification of energy, in 2007 Toyota has introduced a flex fuel vehicle in the Brazilian market that will run on 100% bio-ethanol fuel. From this point on, based on the philosophy of providing â€Å"the right car, in the right place, at the right time,† and in accordance with the infrastructure and customer needs of each region, Toyota is striving for promoting efforts to develop environmentally friendly technology and vehicles. 6. Boston Consulting Group Matrix Based on the Boston Matrix, the market situation of Toyota is Healthy. To support this statement, three products are chosen here – Camry, Prius, Corolla. These all fall into the category of Star as they are holding high market share and high market growth. All these three products are well established and the growth is exciting. These are creating fantastic opportunities. The only challenge is Toyota needs to maintain its Stars. And, it seems that for at least a couple of years Toyota will maintain its Stars. 6 Toyota Corolla: It is a compact car, very popular throughout the world since it was first introduced in 1966. In 1997 it became the bestselling car in the world; in 2004 it was the number one selling car in the US in its segment with over 30 million sold as of 2007. In the US alone, more than 7 million Toyota Corolla cars have been sold. Over the past 40 years, one Toyota Corolla car has been sold on average every 40 seconds. Today, it is manufactured in 16 countries in the world. It has been almost steadfast in face-lifting each generation after two years, and replacing it with an all-new model every four year. As a result, it has brought in market its 10th generation model in 2006 in Japan and has been introduced to the US market since October 2007. This product strategy of Toyota Corolla has helped it to be continuously in the Star quadruple. Toyota Camry: It is a mid-size car manufactured in the US, Australia, China, and Japan. In some markets, the top range Camry models are seen as executive cars. The Camry has been the bestselling car in the US, its largest consumer market, for nine of the last ten years starting in 1997, with the only exception in 2001. The first generation Camry was introduced in 1983 and in 2007 the sixth generation Camry has been introduced. The sixth-generation Toyota Camry is the first generation in which it has been available as a gasoline/electric hybrid. EPA fuel economy estimates for the 2007 Toyota Camry Hybrid 38 MPG in city and 40 MPG on highway. Toyota Prius: It is a hybrid electric vehicle and one of the first such vehicles to be massproduced and marketed. The Prius first went on sale in Japan in 1997, and worldwide in 2001. By the end of 2003, nearly 160,000 units had been produced for sale in Japan, Europe, and North America. The Prius has won several awards, including the Car of the Year Japan in 1997/98, the North American Car of the Year 2004, and the European Car of the Year 2005. EPA has recently revised environmental standards and the Prius 2007 has been acknowledged as the most fuel efficient car sold in the US. Its market share in the US is growing each year. In 7 2000, Prius market share in the US was very negligible but by 2005 out of its total sale the US alone had consumed about seventy percent. 7. Organizational Strategy for Growth Toyota has already got market over 200 countries across the globe. Only in 2006, it sold 8. 52 million of its products and has planned to be a number one car producing and selling company by 2008. This ambitious strategy of market penetration is associated with its proficient demographic and psychographic segmentation and targeting. It has successfully got high level of positioning in the mind of the consumers with its brand and distinctive competencies as discussed above disseminating through integrated market communication (IMC) techniques. Toyota has diversified its product with a brand of right car in the right place. For example, it has introduced a flex fuel vehicle in the Brazilian market that will run on 100% bio-ethanol fuel. It has introduced hybrid electric car (Prius) mostly for the market in the US, Japan, and EU. On top of that in each two year it improves looking of its product and in each four year transforms model into new one. By upholding this strategy of product development, Toyota has become successful in managing product life cycle, more specifically it introduces product and keeps the product growing without letting them to be matured and decline. Its exceptional organizational strategy for growth is importantly nurtured by its strategy working with around 522 subsidiaries around the world and successfully creating a wider market chain around the globe. Another way of Toyota’s organizational strategy for growth is that it reads the public mind through its research department that monitors the industry and keeps tabs on demographic and economic developments. Its mission: to predict consumer trends and create a lineup of cars and trucks to capitalize on them. Each professional is expected to spend time out in the field talking 8 to car buyers. The Japanese have a name for it: genchi genbutsu go to the scene and confirm the actual happenings. 8. Market Share While looking at the market share of Toyota in the US market since 1980 to 2006, it is realized that its market share is continuously growing. For example, in the 80s Toyota’s market share in the US was about 5% and that has risen to above 15% by 2006. So in a twenty-five years time Toyota has outstandingly tripled its market share in the US. On the other hand, market share of its three major competitors GM, Ford, and Chrysler is gradually declining. In the 80s GM’s market share in the US was above forty-five percent. But by 2006 GM’s market share has shrunk to 24%. Similarly, in the 80s Ford had more than twenty-three percent market share but by 2006 its market share has come down to sixteen percent. By being successful in increasing market share, Toyota has become the world’s most profitable automaker. In 2006, it sold 2. 5 million cars and trucks in the US market alone. Because, Toyota is already bigger than Chrysler in the US and is about to pass Ford by 2008, Toyota’s presence in the US is now so prominent that the 3,322 business leaders surveyed by Fortune have named Toyota as one of America’s most admired companies. On the financial side, Toyota’s net revenue for the fiscal year 2007 is 23. 94 trillion yen, which is an increase of 13. 8 percent compared to the fiscal year of 2006. In 2007, its operating income has increased by 19. 2 percent to 2. 23 trillion yen. Its net income has increased by 19. 8 percent to 1. 64 trillion yen. All of these figures marked record high. It is estimated that the consolidated vehicle sales for the fiscal year 2008 will be 8. 89 million units. The revenue for the fiscal year 2008 is estimated to be 25. 00 trillion yen. While we compare its net income from 2004 to 2006, it is clearly shown that its net income is increasing each year. For example its net 9 income for the year 2004 was 1,162,998 million yen that increased to 1,171,260 million yen in 2005, and in 2006 that further increased to 1,372,180 million yen. 9. Elements of Marketing Strategy Toyota’s segmentation and target market is guided by its philosophy of ‘right car in the right place’. Toyota has employed both demographic and psychographic form of multiple segmentations and targeted its market on that basis. For example, it has segmented all the countries across the globe as its market. But has also identified its focused market such as the US, Canada, EU, Australia, China, India, and Indonesia. On top of that US is its first priority being the biggest market. It is because, US consumes almost 30% of its products. Its products range with different prices from US $ 10,000. 00 to 30,000. 00 plus. The economy class cars are targeted to lower and middle level income people and the luxury cars are targeted to higher middle and higher income group people. With a variety of product attributes it targets different age group and professional groups of people. For example, for sport people it has sport cars. For environmentally sensitive people it has Prius – environmentally green car. Likewise, it has offered 100% bio-ethanol fuel car in Brazil, where is bio-ethanol potential. Likewise, those who are truck lovers or professional who need trucks, it offers them different variety of trucks. In fact, its marketing strategy – segmentation, targeting, and positioning is nurtured by its variety of offers and product attributes. Further, it has designed its market strategy at different levels – global level, regional level, and national level based on the assessment of customer needs and choices. Toyota focuses its products in market with comfort, kindness, and excitement. Toyota claims that its products harmonize ecology and emotions. One of the key factors for designing segmentation and targeting, Toyota’s analysis is always based on the condition of market, economy, purchasing 10 capacity, and consumers’ choices. Based on these factors Toyota is launching its global motorization strategy with leading-edge technology. Likewise, Toyota has upheld a very strong promotional strategy using integrated market communication (IMC) tool. On top of that, Toyota blog (http://blog. toyota. com) is another very successful mechanism of advertising and promotion. On its blog, Toyota closely pays attention to the voices of its customers and provides responses to a large amount of inquiry. 10. Elements of Market Planning Toyota has adopted three important elements in its market planning – green, safety, and low operating cost. Being based on these three important factors, Toyota has become successful to garner the market opportunity. On the whole, there seem more opportunities for Toyota than threats. However, there are some threats that cannot be denied. Opportunities: Toyota’s market share is growing each year. From about 5 percent market share in 1986, it has acquired more than 15 percent market share in the US in 2006. Its competitors’ market share is declining each year, which is the biggest opportunity for Toyota. Toyota and its competitors have similar segmentation and targeting but in creating positioning Toyota has come off much ahead than its competitors because of its products’ attributes. Further, it is also ahead of its competitors in technology front. For example, it is the first automobile producer that introduced hybrid in the market. Today, the market share for its hybrid is growing exponentially. At the same time, hybrid products of its competitors are not successful. Threats: Besides opportunities in the marketplace, Toyota’s most illustrated product – Prius has not got much success in Europe and its market share is declining in Japan itself. Further, its competitors – GM, Ford, and Chrysler have become more strategic and are being focused on 11 from cutting-edge technology to leading-edge technology. Toyota is growing with ambition to pass the GM but still GM is the number one automobile in the US and the globe. 11. Conclusion From the perspective of marketing strategy, Toyota can be taken as a company that has successfully achieved its mission statement, successfully branded its distinctive competencies, and profoundly achieved its organizational objectives. This success is based on its successful market strategy. This is corroborated by the fact that all of its products studied in this paper (Toyota Corolla, Camry, and Prius) do fall into Star quadruple under the Boston Matrix. In quintessence, it can be said that Toyota is an outstanding case for learning how to build and implement market strategy, get penetration in the market, manage product life cycle, uphold market positioning, best use of integrated market communication (IMC), and branding its product in the mindset of the customer. In short, Toyota is a notable example that proves how important is marketing strategy in the life of a company and managers. References CNNMoney, (2007), America’s Best Car Companies, Mrach 7, 2007 available on http://money. cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402324/index. htm visited on Nov. 20, 2007. Fuel Economy, (2008), 2008 Hybrid Vehicles, available on , http://www. fueleconomy. gov/feg/hybrid_sbs. shtml , visited on Nov. 22, 2007. Kelly Blue Book, (2007), The Most Researched Sedans, available on http://www. kbb. com/kbb/ReviewsAndRatings/default. aspx? trid=3gclid=CKrS8rHMgI8CFTa oGgodgyqT2w#ManufacturerId=49ModelId=286 visited on Nov. 27, 2007. Kotler, Phlipe Keller,Kevin Lane (2006), Marketing Management, Prentice Hall, 12th ed. 12 Marketing Green, (2007), Hybrids Shift into the Mass Market, available on http://marketinggreen. wordpress. com/2007/04/29/hybrids-shift-into-the-mass-market/ visited on Nov. 20, 2007. Plunket Research, (2007), Automotive Industry Overview, available on http://www. plunkettresearch. com/Industries/AutomobilesTrucks/AutomobilesandTrucksStatis tics/tabid/90/Default. aspx , visited on Nov. 19, 2007. Spirou, Patricia (2007), Three Step Process in Determining the Market/Position Initiatives in Strategic Planning, available on BB.

Advertisements - The F-150 SuperCrew Pickup :: Adverts, Compare and Contrast, Analysis

The target audience throughout the 129-year history of Popular Science magazine has traditionally been working age males. The advertisements within the magazine reflect the audience in whom they are attempting to reach. From new technological gadgets to old-fashioned tools, the advertisers know what will be attractive to the reader, and to the reader’s wallet. Of these advertisers, the most popular by far have been those from the automotive industry. The Ford Motor Company has chosen to strategically advertise within the pages of this magazine on numerous occasions and with various ads that were meant to lure new customers into buying Ford vehicles. It is interesting to notice that the styles of these advertisements are schemed with just the right qualities to attract as many male consumers as possible. The January, 2001 issue of Popular Science depicts a classic, two-page advertisement from the Ford Motor Company displaying its new F-150 SuperCrew pickup truck. From the colors of the ad, to the write-up found on the pages, it is very clear that the purpose was to attract males by using some of advertising’s basic appeals. The advertisement appeals to men by providing an outlet for their need for affiliation, the need to aggress, and the need to dominate. One of the most common appeals toward men in advertising is concerning the need for affiliation among men. This advertisement depicts a photograph of six hard-working men performing various duties – all around a brand new Ford truck. Above this photograph is another picturing six empty styrofoam cups of coffee. These subtle innuendoes are intended to support one of the major themes of the ad – that this particular truck provides seating for six. The way the cups are pictured, lying atop of one another supports the idea that many men hold that friendship and comradeship is greatly important to the success of their lives. Another detail supporting this idea is the fact that the men in the picture are dressed primarily the same. They all wear dark jeans, dark work shoes, and white tee shirts. This gives an impression of uniformity, and of the need for affiliation with friends and co-workers. The advertisement inconspicuously displays a sense of belonging – if the re ader decides to buy a new Ford truck! The need to aggress is depicted by quite a few aspects of this ad. First of all, the strong lettering at the tops of both pages of this advertisement depict a sort of cynicism toward mainstream thinking – a sort of â€Å"go against the flow† mentality.

The darkness of man’s heart in “Lord of the Flies” Essay

To â€Å"explore the darkness of man’s heart† is one of the key themes in William Golding’s novel Lord of the flies. As the boys on the island regress from well-behaved, well-mannered children aching for rescue to cruel, bloodthirsty hunters who have no desire to return to civilization, the boys naturally lose their sense of innocence that they possessed at the beginning of the novel. This novel is about young English boys Marooned on an uninhabited island, with no adult supervision, forcing them to create their own â€Å"civilization†. Three key ideas of darkness of mans heart are loss of innocence, characters and symbolism. Golding also suggests that every person has the evil within them and often it takes a special event to these things to materialize Paragraph 1- Loss of innocence Golding highlights darkness of mans heart by showing the boy’s loss of innocence. One of the key quotes to describe â€Å"Darkness of mans heart† is â€Å"Ralph wept for the end of innocence, the darkness of man’s heart, and the fall through the air of a true, wise friend called Piggy†. This quote is at the end of the novel where the boys encounter the Naval officer, who appears out of nowhere to rescue them. When ralph sees the officer he realizes that he is now safe and will be returned to â€Å"actual civilization†. Ralph understands he has lost his innocence and learned about the evil that loiters within all human beings. In the Novel Golding does not expose this loss of innocence as something the children have done but he implies that the loss of innocence comes naturally. It is ironic how the boys become evil savage and cruel to each other creating a war just like the one they have fled from. Agnolishes Paragraph 2- Characters Golding explores the darkness of mans heart by showing the good of young English boys then he shows how â€Å"how every person has a dark side†. The boys naturally lose the sense of innocence that they possessed at the beginning of the novel. Ralph, the novels protagonist, is a 12-year-old boy who is elected leader on the island. Ralph tries to create a civilization though- the boys are not co-operating and tension rises. Ralph loses his belief in the innocence of humanity, because he himself does not commit any immoral act, from memory. Whereas Ralph and Jack stand at different ends of the â€Å"battlefield† between civilization and savagery. Paragraph 3- Symbolism Darkness of mans heart can be interpreted in the novel by using symbolism. â€Å"Lord of the flies† is the bloody, severed sow’s head that jack spears in the forest glade as an offering to the beast. This symbol becomes the most significant image in the novel when Simon confronts the sow’s head in the glade and it speaks to him. Telling him that the evil lies within every human heart. Lord of the Flies biblical meaning is named â€Å"Beelzebub, a powerful sometimes thought to be the devil himself. Golding uses Piggy’s violent death symbolically to represent an end to civilization and order on the island. Roger, the symbol of evil, releases the giant boulder that smashes the conch and kills Piggy his death is incredibly symbolic, especially in the way he dies being smashed by a boulder is not only an extremely violent way to die, but it is also senseless and meaningless. The moment is a snapshot for the most important theme of the novel Darkness of mans he art and savagery. Conclusion: William Golding novel has successful portrayed the darkness of mans heart through these key points, Loss of innocence

Setting and Characterization to Explore the Major Themes

In this essay, I will analyze how the writer uses setting and horizontally to explore the major themes in the novel, which are also the essential issues that arise in the particular social context of his time. Fitzgerald sets the story in his contemporary society, an era known as the Roaring Twenties when the post-war America was experiencing an unprecedented financial boom. Despite the economic prosperity of the upper class, Fitzgerald criticizes the moral decay of the Americans such as the prevalent superficiality and materialism in The Great Gatsby.When Myrtle Wilson reappears after her first encounter with Nick, Fitzgerald writes ‘Multi he influence of the dress her personality had also undergone a change†. The writer reveals Myrtle superficiality through her dependence on appearance to seek confidence. As Myrtle recounts how she was impressed by Tom's â€Å"dress suit and patent leather shoes† and cheats on her husband only because she can be better provided w ith Tom, Fitzgerald shows the materialistic nature of Myrtle, who chooses appearance over personality, wealth over loyalty. Another character that is depicted as shallow and materialistic is Daisy Buchanan.Her luxurious lifestyle is shown by her ;white dress† and â€Å"white roadster where the color white connotes a sense of royalty. To support herself financially, she marries Tom ‘With more pomp and circumstance than Louisville ever knew before† even though she loves Gatsby. Degenerate thus reveals Daisy's materialism as she treats her marriage as a means of obtain greater wealth and denies her true emotion. However, when she reunites with Gatsby, she is amazed by his shirts and says â€Å"It makes me sad because I've never seen such – such beautiful shirts before. Her shallowness is shown or her emotion is easily affected by materials like shirts. Her love for either Gatsby or Tom is also doubtful as she hesitates between the two out of consideration tha t which can provide her a rich, classy life. Using the first person narrative, Fitzgerald criticizes the moral decay and worship of materialism in his contemporary society through Nick's voice. After Myrtle's death, Daisy leaves Gatsby to take the blame and flees with Tom. Nick calls the Buchanan couple â€Å"careless people† who â€Å"smashed up things and creatures and then retreated back into their money or their vast airlessness. Fitzgerald shows his own contempt towards those who think money can fix everything and take no responsibility for their acts through Nick's disapproval of Tom and Daisy, the typical of that kind. In addition, Fitzgerald examines the changes in gender roles in the sass America, as well as the challenges women faced in gaining emancipation as a result of socio-historical changes. The post-war setting highlights an increasing social status of women because more of them joined workforce while many men went to fight at the front line in World War l.A lso, the 19th amendment to the US constitution passed in 1 920 guarantees all American Women the right to vote. These two changes are reflected as emancipation Of women in The Great Gatsby through characters like Myrtle and Jordan Baker. However, in his novel, Fitzgerald still describes the female characters mostly submissive and inferior to men in one way or another. This little discrepancy between real life and literature shows both the social changes and the writer's own opinion. Fitzgerald sheds light on emancipation of women in the 1 sass through Myrtle, who cheats on her husband in order to seek her own pleasure.This rebellious nature of Myrtle reflects the changing role of women in the society as she challenges conservative values for her own interests. Women became more independent in the sass America and more confident about their own pursuit of freedom and happiness. Such energy can also be seen in Fitzgerald description about Myrtle, â€Å"an immediately perceptible vita lity about her as if the nerves of her body were continually smoldering. † The phrase â€Å"perceptible vitality' depicts Myrtle's liveliness that can easily felt by people around her, while â€Å"smoldering† connotes a sense of ever-lasting warmth about her personality.Fitzgerald also depicted her as a determined, clear-minded woman when she claimed, â€Å"I've got to make a list of all the things I've got to get. † She is the only female character in the novel who dares to chase after what she wants, unlike Daisy who gave up Gatsby when Tom appeared with greater wealth and ability to afford her luxurious life. As a professional golfer, Jordan Baker is the only female character who has her own career. However, through Nick's voice, Fitzgerald reveals the society's doubtful attitude towards women's success rather than recognition when he writes â€Å"l (Nick) heard some story of her too, a critical, unpleasant story. As the words â€Å"critical† and â₠¬Å"unpleasant' connote negative attitudes towards Jordan Baker, Fitzgerald shows the bias towards women even whey they were trying to achieve certain kind of independence such as pursuing a professional career. Furthermore, when Nick comments on Cordon's cheating in her first game, â€Å"Dishonesty in a woman is a thing that you can never blame belly†, it ultimately shows the society lower expectation of women and hence a subservient role that they were expected to play.This is different from the real trend in the 1 sass America society where women's achievement was more recognized and their individual rights were also addressed. In fact, female characters in The Great Gatsby are mostly submissive and dependent on males. For example, when Nick first visits Daisy, Fitzgerald describes her and Jordan as â€Å"anchored balloon. † This simile shows the hollowness of the two women and how they are empty-minded just like a balloon†. Worse than the purposeless drifting like a balloon, they are â€Å"anchored† and not able to leave according to their own will.This shows a loss Of freedom of these two Women. Fitzgerald also writes ‘they Were both in white†. As the color white connotes weakness and paleness, it shows the incapability of the women to take control of their own lives. The motif of white is used throughout the novel to reinforce the idea of weakness of these women. To conclude, even though Fitzgerald holds different views on women's role in he society, The Great Gatsby still remains largely consistent with his life experience in his contemporary times.

Advantages and Disadvantages o essays

Advantages and Disadvantages o essays The Simpleton as Wise Man: Tom Hanks as Forrest People today view slow people as being stupid and not being able to do anything without the help of others. Forrest Gump falsifies that statement. Tom Hanks does a righteous job in this movie role. Forrest Gump proves that slow people can be viewed as wise men. He tells his life story to perfect strangers, but he does not mind. He tells the strangers about all the adventures in his life, people he has met, and the places he has gone to. He has met such stars as Elvis Presley, John Lennon, and the infamous The movie starts out when he is at the bus stop waiting for a bus. Hes just sitting there when a lady gets off the bus and sits on the bench next to him. Forrest starts talking to the lady about how her shoes look very comfortable. He says one of his Mommas famous saying, You can tell a lot about a person and their shoes. Forrest Gump seems to have gone through a lot in his life. Forrest offers solutions to different situations. He does not let other peoples feelings toward him hurt him in anyway. There were a lot of different characters in this movie. There was Jenny, Mrs. Gump, Bubba Blue, Lt. Dan Taylor. These characters had a impact on his life. Forrests momma made him into what he is today. Mrs. Gump told Forrest a lot of good things like, No one is no more different that you are. He loved his momma to death. Mrs. Gump cared a lot for her son. She wanted Forrest to have everything ranging from a good education to a straight back. She was there with him through every major event Forrest went through. Even through the bad parts she was there to Next to Momma there was Jenny. Forrest always says him and Jenny were like peas and carrots. Forrest first met Jenny on the first day of school. He was riding the school bus for the first time and he could not find ...

Institutional Isomorphism essays

Institutional Isomorphism essays The Constitutive Power of the Law: An Inquiry into Legal Consciousness and Legalization Implementations of law are subject to discrepancies between intended and actual results (Garth s influence on individuals legal consciousness and organizational legalization. Although the subjects of each inquiry differ, the purpose remains the same: how are the evolutionary processes of both individuals and organizations as social actors aligned, constructed and deconstructed in and under the law? To go about answering this question I will first augment the work of DiMaggio s lecture material to explore bureaucratization, legalization, and the paradoxes of rationality and formality. Second I will delve into the works of Weber, Engel, and Calivita in an attempt to put fourth a generalized notion of legal consciousness and how it if affected by, compares, and contrasts to the process of legalization. To begin, in the article The Protestant Ethic the Spirit of Capitalism Weber supports the bureaucracy as a manifestation of the rational spirit driven by the inherent competitive nature of a capitalist society striving for efficiency (Weber, 1968). Bureaucracies have no doubt consumed corporate and state organizations; however modern bureaucratization comes not from direct market competition but rather an ideal imposed by the state and the professions, which have become the great rationalizers of the late twentieth century (Di Maggio in doing so let us examine Webers notion of a bureaucracy. According to Weber the modern bureaucracy is the most effective means to org...

Act 2, Scene 3 of A Raisin in the Sun

Act 2, Scene 3 of 'A Raisin in the Sun' Explore this plot summary and study guide for Lorraine Hansberrys play, A Raisin in the Sun, which provides an overview of Act Two, Scene Three. One Week Later - Moving Day Scene Three of the second act of A Raisin in the Sun takes place a week after the events of Scene Two. It is moving day for the Younger family. Ruth and Beantha are making last minute preparations before the movers arrive. Ruth recounts how she and her husband, Walter Lee, went to a movie the previous evening - something they have not done in a very long time. The romance in the marriage seems to have been rekindled. During and after the movie, Ruth and Walter held hands. Walter enters, filled with happiness and anticipation. In contrast to previous scenes during the play, Walter now feels empowered - as though he is finally steering his life in its proper direction. He plays an old record and dances with his wife as Beneatha pokes fun at them. Walter jokes with his sister (Beneatha aka Bennie), claiming that she is too obsessed with civil rights: WALTER: Girl, I do believe you are the first person in the history of the entire human race to successfully brainwash yourself. The Welcoming Committee The doorbell rings. As Beneatha opens the door, the audience is introduced to Mr. Karl Lindner. He is a white, bespectacled, middle-aged man who has been sent from Clybourne Park, the soon-to-be neighborhood of the Younger family. He asks to speak with Mrs. Lena Younger (Mama), but since she is not home, Walter says that he handles most of the family business. Karl Lindner is the chairman of a welcoming committee - an association that not only welcomes newcomers, but that also deals with problematic situations. Playwright Lorraine Hansberry describes him in the following stage directions: He is a gentle man; thoughtful and somewhat labored in his manner. (Note: In the film version, Mr. Lindner was played by John Fiedler, the same actor who provided the voice of Piglet in Disneys Winnie the Pooh cartoons. Thats how timid he is meant to seem.) Yet, despite his gentle mannerisms, Mr. Lindner represents something very insidious; he symbolizes a large portion of 1950s society who were believed they were not overtly racist, yet quietly allowed racism to thrive within their community. Eventually, Mr. Lindner reveals his purpose. His committee wants their neighborhood to remain segregated. Walter and the others become very upset by his message. Sensing their disturbance, Lindner hurriedly explains that his committee wants to buy the new house from the Youngers, so that the black family will make a healthy profit in the exchange. Walter is dismayed and insulted by Lindners proposition. The chairman leaves, sadly saying, You just cant force people to change their hearts son. Directly after Lindner exits, Mama and Travis enter. Beneatha and Walter teasingly explain that the Welcoming Committee of Clybourne Park cant hardly wait to see Mamas face. Mama eventually gets the jest, though she does not find it amusing. They wonder why the white community is so against living next to a black family. RUTH: You should hear the money those folks raised to buy the house from us. All we paid and then some. BENEATHA: What they think we going to do - eat em? RUTH: No, honey, marry em. MAMA: (Shaking her head.) Lord, Lord, Lord... Mama's Houseplant The focus of Act Two, Scene Three of A Raisin in the Sun shifts to Mama and her houseplant. She prepares the plant for the big move so that it wont get hurt in the process. When Beneatha asks why Mama would want to keep that raggedy-looking old thing, Mama Younger replies: It expresses me. This is Mamas way of recalling Beneathas tirade about self-expression, but it also reveals the affinity Mama feels for the enduring houseplant. And, even though the family may joke about the ragged condition of the plant, the family strongly believes in Mamas ability to nurture. This is evident by the Moving Day gifts they bestow upon her. In the stage directions, the gifts are described as: a brand new sparkling set of tools and a wide gardening hat. The playwright also notes in the stage directions that these are the first presents Mama has received outside of Christmas. One might think that the Younger clan is on the cusp of a prosperous new life, but there is yet another knock at the door. Walter Lee and the Money Filled with nervous anticipation, Walter eventually opens the door. One of his two business partners stands before him with a sobering expression. His name is Bobo; the absent business partner is named Willy. Bobo, in quiet desperation, explains the distressing news. Willy was supposed to meet Bobo and travel to Springfield to quickly obtain a liquor license. Instead, Willy stole all of Walters investment money, as well as Bobos life savings. During Act Two, Scene Two, Mama entrusted $6500 to her son, Walter. She instructed him to place three thousand dollars in a savings account. That money was meant for Beneathas college education. The remaining $3500 was for Walter. But Walter didnt just invest his money he gave all of it to Willy, including Beneathas portion. When Bobo reveals the news of Willys betrayal (and Walters decision to leave all of the money in the hands of a con-artist), the family is devastated. Beneatha is filled with rage, and Walter is wroth with shame. Mama snaps and repeatedly hits Walter Lee in the face. In a surprise move, Beneatha actually stops her mothers assault. (I say surprise move because I expected Beneatha to join in!) Finally, Mama wanders around the room, recalling how her husband had worked himself to death (and all apparently for naught.) The scene ends with Mama Younger looking up to God, asking for strength.

American and European Union competition law Essay

American and European Union competition law - Essay Example A private entity may file a suit against the court of law on violation of competition law that caused property or business for monetary compensation. Antitrust law refers to a federal and state system, which promotes competition and blocks the roads of monopoly. In the US under mentioned sanctions may be imposed on violation of competition law a) confiscation of property b) suspension of right for a period of one year c) fine up to the extent of one million USD and above in case of corporation d) for others fine up to 0.100 million USD and imprisonment for a period of three years at least. The aims and objectives of said law is to discourage i) monopolization ii) conspiracy to monopolize and iii) attempt to monopolize by way of merger and acquisition of other business entity. American Legal System The American court system is run at two jurisdictions a) federal level and b) state level. The Supreme Court is the highest court. Two courts have to work under incumbency of Supreme Court of Pakistan a) trial courts and b) appellate courts. The Supreme Court is working under one chief justice and their eight associate justices. Their selection is the prerogative of the competent committee of the Senate. The supreme court of USA each year hears limited number of cases wherein important questions of constitution and the federal law has been raised. The trial court is empowered by the constitution and the law making body to hear criminal or civil cases of all sorts. The court of appeal hears appeal received from trial court of respective jurisdiction to decide the case. It has country wise jurisdiction to hear the specialized cases of appeals such patent laws, the court of international trade and the court of federal claim. Magistrate court helps a lot to minimize the workload of federal circuit courts. The said court has the limited jurisdiction to hear the minor cases of civil or criminal nature. Bankruptcy case deals by the court of Bankruptcy court since the credito rs are not in a position to pay more after liquidating their assets. The USA Tax courts entertain the cases of tax disputes between the parties. The mentioned court comprised of 19 judges appointed by the President who have the expertise on the tax laws. The English Legal System The Great Britain is always referred to a country where common law is prevailed irrespective of other continental country such as France where the mentioned law is called Civil law. A major portion of UK Law is based on legislative acts. It can be primary or secondary legislation. The acts of parliament are considered as Primary legislation where as the legislation of government bodies that the parliament is empowered to legislate is called secondary legislation. Bill in fact is a proposal which is presented in the house of commons or house of lords for debate by the members of Parliament before its passage by the both the houses mentioned hereinabove before becoming an act / law. However, Royal final assent is required for an act / law passed by the House of Lords and House of Commons. Hence, three decisions are expected from the Queen a) assent the law b) dissent the law and c) deferred the law for an appropriate time. Since the Great Britain is the member of European countries, therefore the most laws of the said countries are influenced by English laws. In case of disputes between the EU countries and the UK the law of EU will have an edge over the British laws. Anglo American Common Law

Software Management Metrics Research Paper Example | Topics and Well Written Essays - 2750 words

Software Management Metrics - Research Paper Example In this scenario, the majority of software development firms follows well-known industry standards such as ISO/IEC 15504 and CMMI. Additionally, in an attempt to improve the quality of developed products as well as their firm’s development potential and efficiency, a large number of approaches have been suggested in previous researches. Without a doubt, process assessment allows software development firms to understand their process capability and productivity, and taking into consideration the results of this assessment that firm can look forward to an improvement in its development processes by determining and understanding the strengths, weaknesses and risks associated with its processes and how to prevent them. Though, Software Engineering Institute’s CMMI (capability maturity model integration) is specifically designed to measure the capability of processes of software development firms. In this scenario, a software development firm with high level maturity level i s believed to have more mature software development process as compared to software development firms those having a lower maturity level. Hence, these firms can develop software products more constantly. In their research article, (Hwang) define software process capability â€Å"as the potential of a software development firm to develop software products consistently and predictably.† In the same way, a capability level refers to a wide collection of process characteristics and measures that work in cooperation to bring a significant improvement in the capability of a software development firm to carry out a software development process. In addition, CMMI is based on five levels and each level is intended to offer a major improvement of capability in the performance of a process (Hwang; VanHilst, Garg and Lo; Pressman). A software metric can be defined as any measurement or calculation utilized to measure some

Government funding for education Essay Example | Topics and Well Written Essays - 1500 words

Government funding for education - Essay Example Therefore, we come to the million dollar questions: How much is today’s government giving to the educational sector? How is the money distributed? Is it enough or more is needed? More importantly, why is government funding so important? First is the State Nursery School, which caters preschool students up to five years. These are usually attached to a primary school, run by the local education authority and are free (BBC, 2009). These centres are essential for high quality early learning and care for children. Realizing the importance, the government has announced extra funding for Nursery Schools in the form of free study hours. News headings flashed across the screens of all leading news channels around the globe in not so recent past: â€Å"Childrens Minister Beverley Hughes has pledged  £340m to extend the entitlement from 12.5 to 15 hours a week† (BBC, 2007). Second and Third Levels are occupied by Primary Schools and High Schools. They, too, are a part of public education. According to the Encyclopaedia Wikipedia, public education is defined as: â€Å"Education mandated for or offered to the children of the general public by the government, whether national, regional, or local, provided by an institution of civil government, and paid for, in whole or in part, by taxes. â€Å" These schools are funded by the Central Government through the local authority according to a range of formulae based on the number and range of each school’s pupils. This is commonly known as delegated funding. Lots has it been put into the development of education at this level. In June 2002, the minister of Education and Young People announced a 1.15 billion package of investment through fifteen public private partnership projects to build schools. In March of 2003, a further of 748 million was pledged to the above mentioned investment package (SEED, 20 04). Next comes the higher education-college and

Marketing Brief about Charles Sturt University's Faculty of Business Essay

Marketing Brief about Charles Sturt University's Faculty of Business - Essay Example The market brief report has discussed all the necessary materials that were required to assist Head of Business Faculty at CSU in promotional tasks. Charles Sturt University or CSU’s Faculty of Business is widely acknowledged for professional business causes. The faculty has earned an outstanding reputation with labour market for producing individuals who not only survive the predicaments of current's business world, but do extremely well in the opportunities which they generate. The promotion concentrates on Bachelor’s Business programme, majoring in Business. The promotional materials that are designed and developed for advertisement of CSU’s bachelor's business programme included a full page newspaper ad, non-traditional support media OR design a specialty media item, a billboard, a 90-second television commercial, a direct mail advertisement and a 20 second radio advert. The Faculty of business intends to promote the courses offered at the institution. The pr omotion concentrates on Bachelor’s Business programme, majoring in Business. The courses that are being currently advertised are as included (1) Bachelor of Business (Marketing) (2) Bachelor of Business (Finance) (3)Â  Bachelor of Business (Human Resource) (4) Bachelor of Business (Insurance)(5)Bachelor of Business category of management (6) Bachelor of Business Studies and (7)Diploma of Business Studies [exit point only] (Charles Sturt University, 2013).

Critical assessment, Case Law Essay Example | Topics and Well Written Essays - 352750 words

Critical assessment, Case Law - Essay Example Critical assessment, Case Law Local or domestic authorities involved can assume parental obligations via an administrative protocol. Children, folks and other siblings were not able to pose a challenge to local authority choices on contact with the children during care, say in scarce scenarios which presented themselves. There were unfair accesses to the jurisdiction of the courts. Most of these issues and injustices became handled by the Children Act in a way to attain a better comprehension between the requirements of the children for safeguarding and the rights of folks to be involved wholly in the proceedings, even though certain new issues did emerge (Brayne & Cart 2008, p.12). Therefore, under section 31(1), only the domestic authority or a mandated individual, or any of its offices can draft an application for a care or supervising order and the domestic authority can no longer apply or follow the apparent jurisdiction from the High Court for such motives. Folks are able to challenge the domestic authority choices, children can be independently represented, the guardian may review the task undertaken by the domestic authority with the children and folks and hence makes a recommendation in regards to the sole welfare of the children, and where relatives of the extended household have a unique interest in the proceeding, they can make an application to the court to be adjoined in the proceedings (Dorothy 1991, p.20).

Olmstead vs. United States Term Paper Example | Topics and Well Written Essays - 1000 words

Olmstead vs. United States - Term Paper Example As the conversation obtained from such wiretaps was the evidence to decide this case and other similar cases like Green, Mcinnis and several others vs. United States, individually. All convicts were convicted on the same charges based on wiretap-recorded conversation. Based on this, the defendants were charged for violating National Prohibition Act by selling or importing as well as processing illegal liquors. However, as there was no approval for the installation of wiretaps in any of such cases, the evidence based on obtaining record of conversation from such illegally installed wiretaps was debatable and under question.........................(1) Evidence was obtained from the use of private telephone conversation as disclosed by the wiretaps, illegally installed. The question was put before the court if the use of such conversation as any evidence violates the recorded party’s rights under the Fourth and Fifth amendments of the constitution. While the court had a clear answer to the above question as a plain â€Å"NO†; it laid importance on the nature of conversation and not how it was obtained. The court further ruled that since none of the defendants was illegally forced to conduct those conversations. Therefore, the court upheld that there can be no evidence of any violation of their Fifth Amendment protection against self incrimination, while maintaining that the conversations were made voluntarily throughout. Whereby the Fourth Amendment meaning refers to the search and seizure or arrest without warrant, the court ruled that in these cases no such action was present. Therefore, the court upheld that none of the evidences presented violated any rights of the defendants under the fourth amendment, as well. Moreover, there was no physical examination of any papers, any substantial, material effects or the home searches etc., involved in any of these cases. The

Critical assessment, Case Law Essay Example | Topics and Well Written Essays - 352750 words

Critical assessment, Case Law - Essay Example Critical assessment, Case Law Local or domestic authorities involved can assume parental obligations via an administrative protocol. Children, folks and other siblings were not able to pose a challenge to local authority choices on contact with the children during care, say in scarce scenarios which presented themselves. There were unfair accesses to the jurisdiction of the courts. Most of these issues and injustices became handled by the Children Act in a way to attain a better comprehension between the requirements of the children for safeguarding and the rights of folks to be involved wholly in the proceedings, even though certain new issues did emerge (Brayne & Cart 2008, p.12). Therefore, under section 31(1), only the domestic authority or a mandated individual, or any of its offices can draft an application for a care or supervising order and the domestic authority can no longer apply or follow the apparent jurisdiction from the High Court for such motives. Folks are able to challenge the domestic authority choices, children can be independently represented, the guardian may review the task undertaken by the domestic authority with the children and folks and hence makes a recommendation in regards to the sole welfare of the children, and where relatives of the extended household have a unique interest in the proceeding, they can make an application to the court to be adjoined in the proceedings (Dorothy 1991, p.20).

What are the products made from benzene Essay Example | Topics and Well Written Essays - 1000 words

What are the products made from benzene - Essay Example The utilization of this product is not linked with human being directly; this chemical is used in preparation of different human related products as indirect link with human beings (Wilcox and Greenbaum, 1965). So, people should be careful about the usage of those products which are prepared with participation of benzene chemical. This concentration is supportive for the health protection of people in the social and commercial way of life. Benzene is commonly used in different industrial programs which are linked with all people without any doubt. For example, this chemical is used in preparation of drugs, lubricants, detergents, nylon, wheels and various other significant products which are linked with human life (National Research Council & United States, 1984). It is mostly used in United Stated and this is also confirmed that latest researches are also performed about advantages and disadvantages of benzene are also related with western countries (Cavani, 2009). According to the professional persons, benzene is a colorless chemical which is used in product due to attractive smell of this element. Accordingly, the harms of this chemical are stated as the link of benzene with petroleum is certain without any reservation. Some products which are prepared with benzene chemical are enlisted as under; So, it can be stated that benzene is an important chemical element for the success of various industries. So, proper care is needed for making protection of human health certain and obvious in the communal and commercial way of life. Benzene is an important element to make painting products elegant and gorgeous in the community. This chemical is used in various departments and this utilization is helpful to gain success obvious in paint manufacturing programs. There are three major parts of paint industry which are mentioned as coloring, binding and solvent agents in the industry. These all parts are related with utilization of benzene chemical which is

The impact of ACA in North Carolina Essay Example for Free

The impact of ACA in North Carolina Essay The Impact of Affordable Care Act on North Carolina’s Uninsured Population The Affordable Care Act (ACA) which was passed by Congress was implemented to improve the quality of health care and reduce the cost of health insurance in the United State. America spends more on health care than any other industrialized nation in the world. In North Carolina, the governor signed a bill to block the state from extending the ACA which will allow Medicaid to cover group of individuals that are uninsured. North Carolina rank 33rd of the 50 states in population measures in 2012 and rank 38th in health outcome (Siberman, 2013). In 2010-2011 approximately 1.7 million people were uninsured and had barriers to access health care in North Carolina as stated by Siberman, (2013). The North Carolina Division of Medical Assistance (DMA), estimated that the expansion of Medicaid will cover approximately 319, 000 new people during state fiscal year 2014 (Siberman, 2013), but since the refusal of the expansion, these individual are going to be left uninsured. Another group of people who will not qualify are those individuals whose income is below the Federal Poverty level of 138%, but people who make the federal Poverty level of 138% will be eligible for ACA. Individual who are paying more than 8% of their income on health insurance will be eligible for subsidies to purchase coverage (Siberman 2013). As stated in Milstead, (2013), with expansion of Medicaid, all subgroups will be eligible with the exception of the undocumented immigrants. But in North Carolina, this will have significant impact on about 51% coverage for working adult, 31% on nonworking parents and 0% childless adults. People with income above the limit for premium tax subsidies are not eligible for financial assistance (Siberman, 2013). The federal government will match payment for the newly eligible individuals but not those individual that were eligible under the state Medicaid in 2010. Currently childless, nondisabled, nonelderly adult cannot qualify Medicaid in North Carolina. Due to the restriction, Medicaid only covers 30% of low come adult in North Carolina. Newly eligible people estimated to be about 500,000 will have coverage, federal government will pay 100% of cost 2014-2016 then phase down to 90% (Siberman, 2013). The Impact of Economics of Providing Care to Patient The economic impact is significant, health care cost is raising about five  times the rate of inflation. Most hospitals in the states that don’t expand Medicaid are facing a lot of challenges of caring for the uninsured and are facing heavy burden of debt. According to Zigmond 2013, the decision for not to accepting the expansion of Medicaid is complicating life for hospitals that serves communities with sizable low income and uninsured populations. According to the report expanding Medicaid in all state would provide hospitals with an additional $294 billion from 2013 to 2022 and reduce the United State uninsured population by as much as 10.2 million people by 2022. In North Carolina it would have created 25,000 jobs with Federal funds and 400,000 uninsured would receive health coverage according to study released by North Carolina Institute of Medicine. The expansion of Medicaid, the state will be saving up to $65.4 million and receive $15 billion from the federal fund acc ording to North Carolina Institute of Medicine. In many rural areas in North Carolina, hospital provides free care to patients who cannot afford heavy medical bill. Without the Medicaid expansion several hospitals may close their doors due to reimbursement from Medicaid as policymakers try to rein in spending (Siberman 2013). How will patients be affected in relationship to cost, quality and access to treatment? It is not going to cost any money to the state or patient at beginning, the federal government is paying 100% of the cost till 2017, then will transition to covering of 90% till 2020. North Carolina will still have to cover those poor uninsured through their safety net programs, but people are still going to the emergency room for treatment. This is going to lead back to some providers and higher income individuals will pay more taxes to cover the uninsured. Expanded Medicaid coverage also led to decreased rates of delayed care and decreased mortality rates especially among residents of poorer counties (Baron, 2013). North Carolina does not have enough health practitioners to meet the demand of newly enroll population. Workforce shortage limits access to care as well as prevention, and treatment option especially in the rural areas (Siberman, 2013). There should be professional training programs f or primary care providers, nurse practitioners, nurses, physician assistants and health care to accommodate the demand or people are going to end up in the emergency room. If the Medicaid expansion has been implemented, ACA has funds that would have been distributed to all the  Universities for the Training Programs. According to Sebelius, (2013) article, Affordable Care Act Incudes steps to improve the quality of health care and lower cost for you and the nation as a whole. This means avoiding costly mistakes and readmissions, keeping patients’ healthy, rewarding quality instead quantity, and creating the health information technology infrastructure that enables new payment of models to work. North Carolina foundation for Advance Health Programs is a model to create and maintain a centralized tracking system to monitor and disseminate new model of payments and delivery of reimbursements. This organization help providers and hospitals to be accountable for quality care. An example is that, hospitals will no longer get paid for treatment of hospital acquired condition or hospitals with excess readmission will receive low Medicaid payment. Ethical Implication for Organization and Patients Why is so much controversy over the health reform? Why people don’t have right to health care? According to Sorrell, (20 12) the issue of health care reform brings important ethical issues of justice to the forefront, as individuals, communities, and the legislature struggle with how to provide quality health care without sacrificing the basic rights of even the few, understanding the legislation will help the public examine the why everyone should health insurance. United State having all the medical technology but health care is a controversy. Another issue is due to low reimbursement of Medicare and Medicaid most health providers do not want to accommodate low income patient. Health Professional can go to the urban and rural areas to practice if they are given incentives like loan forgiveness. Americans are afraid the government borrowing funds to finance health care now will push the debt on future children to pay. Conclusion If North Carolina will accept to expand Medicaid the people that left will be eligible. This will take the burden of financial cost off the state.I think the public, and health professionals of North Carolina can write to their state senators and representatives to advocate for expansion of Medicaid. References Milstead, J. A. (2013). The economics and finance of health care.(laureate Education, Inc., Health policy and politics: A nurse’s guide (p.202-203). Sudbury, MA: Jones and Bartlett Publishers. Baron, S. (2013). 10 frequently asked questions about Medicaid expansion. Center for American Progress. Retrieved from http://www.americanprogress.org/issues/healthcare/news/2013/04/02/58922/10-frequently-questions-about-medicaid-expansion Zigmon, J.(2013). ‘Death by a thousand cuts’ Hospitals execs say Medicaid expansion needed. Modern Health. 43(34) Sibelius, K. (2013). The affordable care act at three: Paying for quality saves healthcare dollars [Weblog post]. Retrieved from http://healthaffairs.org/blog/2013/03/20/ Sorrell, J. (2012). Ethics The patient protection and affordable care act : Ethical perspective in 21st century health care. OJIN Journal of Issues in Nursing 18(1).doi: 10.3912/OJIN. Vol18No02EthCo101

Electronics Global Strategy In Emerging Markets Marketing Essay

Electronics Global Strategy In Emerging Markets Marketing Essay In 1947, LG was born as the Lak Hui Chemical Industrial Co. by Mr. In-hwoi Koo for manufacturing cosmetic creams. After that, the company produced radios, TVs, refrigerators, washing machines, and air conditioners as Goldstar Co. (currently LG Electronics) in 1958. The LG group was a merger of 2 Korean companies, Lucky and Goldstar; the current LG brand name was acronym from the name of these companies. With more than 82.000 employees and 110 subsidiaries and marketing units all over the world  [1]  , LG Electronics Inc. (LGE) was a successful company of Korean electronics that got the revenues of more than $43 billion  [2]  . Its products involve 4 strategic business units: Mobile communications, Digital appliance, Digital display, and Digital media such as CDMA handsets, DVD players, air conditioners, micro ovens, consumer electronics, and so on. In this report, we are going to discuss the key strengths of the Korean electronics industry during their formative years and how firms leverage these advantages to enter developed country markets. After that, the report mentions particularly about the strategic growths of LG Electronics to approach the emerging markets; and we are going to find out the commonalities across its strategies in the BRIC countries. Finally, the report will be ended with the points of learning that can be distilled from its success in emerging market and if these advantages help firms to compete in developed country or not. PART II Case Question 1 What were the key strengths of Korean electronics industry during the formative years? How did firms leverage these advantages to enter developed-country markets? During the formative years, almost Korea electronics is an Original Equipment Manufacturer such as Goldstar, Samsung, and Zenith; which received orders from global companies. This should bring them a lot of experiences on customer demand, the characteristic of markets, the customized products of some countries. The combination between innovate and education policy encouraged more students for technical education, the low-cost skills of Korean employees, the access of effective technology across all firms, the strongly development of technology in all country. Korea electronics companies can learn quickly knowledge, technologies, skills from Europe, US, Japan because government allows these foreign firms become joint venture with domestic firms. For example: LG Hitachi, Deawoo GE, Samsung Sanyo, so on. Besides that, government also focused on most sectors of Electronic industry of country, so they supported so much to develop this industry. Foreign investment was supported to develop the intermediate parts and component industry, while prohibiting foreign investment in companies producing finished goods. Korean firm with letters of credit for exports automatically received access to preferential loans. Export companies were exempted from various indirect taxes and received tax breaks for depreciation and tariff payments; they also had access to duty-free imports of capital goods. Government helped to encourage firm creating their local RD. With the developing and investment of technology, some firms stared to export their products by their own logo, not as OEM anymore like LG and Samsung. Because they were OEM of some global markets, so they already had the reference of consumers and global standards. After that, with many supporting of government, they had their manpower supplying with skills and abilities from university. Government has the tax breaks for depreciation and tariff payments for exporting companies. And the RD department had enough experience to recognize the market and give the best solution for company. As the Glodstar product lines, LGE established a central RD to develop and manufacture color TV (CTVs), VCRs and computers. PART III Case Question 2 Were there any distinct patterns in terms of the companys approach to emerging markets? Trace the commonalities across its strategies in the BRIC countries. Brazil Brazil is a country in South America wide more than 8.5 million km2, rich in mineral resources, population 190 million people with diverse cultures. Brazil is the leading economy in Latin America, ranking 10th in the world. Brazil chooses the path of economic model: fast growth with the advantage that fast economy flourishes, the growth rate in average income is very high. Besides that, government has some regulations to promote investors such as preferential tax rates, land subsidies in country, especially in some underdeveloped rainforest region. With these advantages, LG began attacking the Brazilian market in the mid-1990s. But during that time, Brazil also faced a lot of difficulties. Because their economic model is fast growth, so it also makes unequal economic, political; social increasingly fierce; the quality of life is not considered. At the late 1990s, almost global companies had to exit the market because of very high import tariffs, significant competition from the gray goods market, very low brand awareness. Inflation rate increased with high speed, local currency became unstable, exchange rates started to plummet with increasing levels of uncertainty. LG decided to make a long-term strategy, and also expanded their brand name in India. They had 2 factories in Manaus and Taubate to produce their products, this strategy made Brazil as a regional manufacturing hub to serve South America and US markets. LG also let Brazilian government know that they are a credibility partner in term of national growth by join with government to combat the problem of the rampant smuggling of gray market goods. Everybody knows that Brazil is a country passionate about soccer, Brazilian live for football. So LG had one strategy to reach millions of football fans sponsored a football club in Sao Paulo that most popular among the top clubs in the country  [3]  . By providing official uniforms with the LG logo for Sao Paulo club, LG get the instant brand recognition and fixed image in consumer. India LG began in 1993 as a form of joint venture with a consumer products company named Bestavision. They chose the Goldstar line of products to distribute in India. Since the government allowed foreign companies set up their own firms without local partnership, and the business of LG and Bestavision failed, LG decided to launch LGE India Ltd. (LGEIL) in 1997 with their own wholly owned subsidiaries in India. There were many challenges that LG had to overcome like: low brand awareness about LG brand name; LG was one of the last MNCs entered in India; high import duty of government; price sensitiveness of the Indian consumer and competitors. Following the global strategy, LG still entered and focused on the rural market. Because there are a lot of competition from local and global players in urban market; big population of rural market but also large untapped; etc. There is 1 year for them to set up manufacturing operations in Greater Noida to manufacture televisions, washing machine, etc. to over some the high import rate cost. At the first time, LG created an RD teams by local employees to customizing its products lines to meet local needs. It helped LG distribute their existing products and also customizing the new unique characteristic of products that matched the consumers expectations. This is an important resolution for LG to achieve both objectives: marketing and produce. LG had differentiated its product using technology and health care system like golden eye technology of CTVS, health air system for air conditionals, so on. They focus on emphasizing good-quality products, with prime technology and network. For customized products, they did not cut prices in manufacture existing product lines, but they decided to built new version with less material cost and also catch the needs of consumers. They kept the engineered quality of the appliances and focused on value engineering and design to manufacture at the lower cost. Such as microwave ovens with cooking menu including 77 kinds of Indian dishes  [4]  , television is displayed by 10 regional languages, washing machine with sari cycle, and so on. It helped LGEIL have all levels of consumers, especially low-class consumers, because company served exactly the need of them high quality but not expensive products. The price range of the products of LG India is quite reasonable and affordable so as to make it easier for every class of people to go for it thereby increasing the consumer level. For example, the price of Sampoorna reduces from 9000 to 5050. This shows R D team has worked very well and complete their tasks, it helps the production of LG reasonable based on deep understanding of Indias cultural and linguistic diversity. LG Company invested and created the distribution network encompassing with 65 Remote Area Offices, 60 central area offices, near to 4.000 access points in all areas, and they also had their online channel lgezbuy.com to provide information of products, comparison of prices and qualities across geographic, accept the individuals buyers. These regional distribution networks helped LG E to penetrate the B, C and D markets faster and wider. http://htmlimg3.scribdassets.com/6q46i2mohe5bi0w/images/14-631b49b1d4/000.png As same activity in Brazil, LG started sponsoring to catch more customers. LG became the largest single sponsor of cricket in the world, although they came from a country where cricket was not played. It immediately attacked to millions of cricket fans in this country and prelude to the success of the cricket-game TV set lines. LG also brought their products to 4 capitals of Indian cricket team for endorsing. Another strategy for other field of India, LGEIL promoted their products by Indians leading film stars. This is considered the largest film producer in the world by number of films produced annually and the number of tickets sold at cinemas, it has its owned name Bollywood to describe the effective to local consumers. After that, LG had another long-term strategy in trying to care about the social welfares in India initiatives. It created a friendly look to the company, people knew that company really did not just trading on their own country, but also cares for their lives. They subsidized the primary school education and books for children, built a village school. While most of employees of company in India were local people, they provided medical clinics for the health care strategy to employees as well as the local community. Also there were some basic levels, but LG shown that their corporation social responsible done well. As mentioned above, LGEIL put local employees staffed as the main labor force in their manufacturing. With the local employees, company could get great resource of engineering and design skills. LG Indias purposing is satisfying the needs of its consumers not only in the domestic market but all across the globe. Company is trying to make India as their training hub for global strategy. The company had begun rotating some of these managers into positions in third countries in the middles east and Africa. This is one of advantages of LG to acquire a leading position by providing fast and innovative techniques on their products. They always create new products with the best technology possible. Russia LG first entered Russia for the purpose to sale products; they imported goods manufactured from other countries and sale in Russia. Not the same as Brazil and India, LG operated themselves in and around the city of Moscow, and they just focused on Goldstar brand. LG set up an RD center and regional office in St. Petersburg for their first strategy. Till Russian engineers were known for their ability and skills in technology, company looked for talent employees to support their global employees. LG promoted their reputation by opening LG brand shops, retail channels with LG brand portfolio, culture marketing events such as LG festivals, cooking events, and so on. 1998, Russia was affected by the severe economic crisis; it made Russia faced the debt moratorium problem. This was the time LG shown their long-term strategy and loyal attitude to all Russian local and government. The more they pushed the mode of operation to dominate the market dropped; they enhance the image with consumers through the sponsorship of events, more carefully to the requirements for each market. These activities created a foundation for their premium strategy and image to local. In 2005, government allowed company to use the Narodnaya Marka logo for their products. This is an important event for LG officially recognized as a national brand, the successful of foreign company of their localization strategy. China In this market, LG first reason for entering china is lower-cost production, and they spent a lot of time to understand the local market conditions and assessing the feasibility to be successful. Since LG Electronics established its local subsidiary in Huizhou in 1992, the LG Groups 12 subsidiaries have come to manage some 34 local companies, including 22 manufacturers. LG Electronics took the top position in the Chinese domestic market in the area of TV export, CD-Rom drivers, washing machine, and air conditioners during that time because of their advantages of technological prowess and the marketability of their products. In china, they used the new strategy as a bipolar strategy a strategy offer high value-added digital home appliances to the high income earners living in the coastal areas, and low-priced household electronically appliances to general households living in the interior. China is a great resource for operating a business. With many advantages such as low labor cost, low material cost, government regulations, geographic proximity to Korea market, 16 corporate entities of LG were built in the country which focused on manufacture Plasma TV, white goods, and important research, development in 2006. LG expanded their brand to set up a manufacturing network to serve countries such as Russia and US. As 98% off employees were local Chinese and RD center, this is a smart strategy of LG in case of localization in China. For their promoting image, LG initiated an I love china campaign and passed out free sanitary masks to local citizens during the SARS crisis in China. This activity really effected to customers while others competitors tried to rundown their business. LG also well done with their Corporation Social Responsibility by launching schools, offering scholarships to economically disadvantaged students, sponsoring a touting cultural festival that would bring traditional Chinese cultural experiences to small towns and villages, founding a hospital program to provide surgical treatment to children with cleft palates. Common strategy across BRIC At the first time, LG Electronics always put up their local manufacturer and RD team with local employees to understand the need and characteristic of each market. They depend on these researches and created some specification for local. Such as in India, most of consumers require on cheap price of products, but still have the same quality of international; LGEIL decided to produce the television with a smaller screen size and scaled-down sound system. They did not forget to serve the high-end products to all markets. This is really the big success of their RD activities. They are supporting global strategy by looking for talent local employees, meaning they localize with a purpose for global market. And with local operation, they can save much of manufactured products such as materials, employees, etc. Second thing for their global strategy is they always established their brand name on rural market, where avoid the competition of those large corporations around the world. This is one unique strategy of LG because they focus on lower-class consumers and appropriate way to satisfy consumers in cheap prices but still benefit. The population of rural areas is always greater many times than urban areas. In 2007, LG Electronics reached the $2 billion marks in revenues in India; this is a good result for their strategy. By recruiting the local employees, LG E knew well about the characteristic of their consumers and this is an advantage to attack them. The company is always looking for talent employees to train them as a global standard. LG E did sponsors to the passionate of the country, such as cricket game in India, football in Brazil. Otherwise, they had good corporation social responsibility that shown local and government their loyalty. All strategies of LG E in BRIC countries are long-term commitment; this make LG has a different position compare with other operations. LG still tries to overcome all the barriers if they believe that a market is really profitable. PART IV Case Question 3 What are critical points of learning that can be distilled from its success in emerging market? How these advantages are leveraged to compete in developed countries? Are there advantages transferable? By some successful experiences of LG in BRIC countries, LG brought to people the strategy to run well an operation in emerging market. Some of their success experiences are do sponsorship, event to create an image to customers; they always had their RD team to customization their product to satisfy the markets based on localization. They still kept the global standard on their product lines and put it into new products for each market. By this way, their brand name will have the image of globalization and also get benefit for customized products. And LG focused on rural market and they know that major population of BRIC countries is poor, so they give what the customers want low price. In case of operate in developed country, LG can also use this strategy to attack their customers, but its harder. Because in developed countries, there are many sponsorship and activities daily, if their marketing strategy is not unique, LG can get many difficult to compete with others like Sony, Phil lip, etc. Foreign businesses always focus on 2 things: outsourcing and marketing when enter a country. LG really did 2 things above in BRIC countries because they built their own factories, using local people, manufacture products on their factory in each country. They produce their customized products and sale them. But maybe this strategy will not work in developed country, because of the highly cost rates. The purpose for building their outsourcing is reducing the cost, but in developed country, the cost for these activities is very expensive. There will be better for them if they just do marketing and sale activities in developed country. Other thing is their distribution network. They expanded their brand name by a lot of retail channel, offices to most areas of each country. They also can save the cost for import, export, transfer, and quickly accessible to consumers. This will be the prepare strategy before LG enter a developed country. PART V References Career LG. (n.d.). Retrieved 11 24, 2010, from LG Electronics Inc.: http://www.lg.com/global/about-lg/careers/faq.jsp Corporate infomation. (n.d.). Retrieved November 20, 2010, from LG Electronics Inc.: http://www.lg.com/africa_en/about-lg/corporate-info/global-sports-sponsorship/sao-paulo-football-club.jsp Grand Finale Of LGS MALLIKA E Kitchen 2010. (n.d.). Retrieved November 24, 2010, from Food and Nightlife: http://www.foodandnightlife.com/content/grand-finale-of-lg-s-mallika-e-kitchen-2010 LG Record sales and products. (2010, 1 28). Retrieved 11 19, 2010, from Consumer Lifestyle News: http://www.cln-online.org/index.php?option=com_contentview=articleid=511:lgprofitscatid=40:industryItemid=135 LOUIS VUITTON IN INDIA Table of Contents Louis Vuitton Background Introduction 24 Case Question 1 Why do people buy luxury goods? 25 Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? 28 Case Question 3 What are the external factors kindering the purchase of luxury goods in a country like India? 30 Case Question 4 Why do luxury goods marketers form retail clusters? 33 Case Question 5 Why do certain luxury brands look for store locations in luxury hotels? 35 Case Question 6 How does a luxury mall work for luxury goods marketers? 37 Conclusion 39 References 40 PART I INTRODUCTION Louis Vuitton, a French fashion house officially founded in 1854, is the worlds leading of high-end fashion brand in international fashion industry. The well-known label is LV monogram which is featured on most products ranging from luxury trunks to leather goods is also as a way to deter counterfeiters. Founder of LV first launched a small leather shop in 1821 with the original products specialized in crafting fine leather luggage ware. But since recognized the demand among prestigious travelers who wanted premium steamer bags, flat cases, and weekend bags, the namesake designer, Louis Vuitton, gradually grew into a brand that offered deluxe travel goods. Back then, as successfully in establishing LV initial reputation, LV expanded the assortment to include carry-on-bags, toiletry cases, small trunks, jewelry boxes, and eventually luxury watches. Today, over one hundred and fifty year brand Louis Vuitton has been spread throughout Europe as the fashion icon of the most exquisite sy mbol. In this particular case study, we are going to discuss the reason why people purchase luxury goods, especially is LV; and how the dichotomy between a high-end product and a low-income economy to be reconciled. Then, the report will be continued with the external factors that hindering the purchase of luxury goods in India, culture typically. After that, mentioned more in international marketing, we are going to find out the reason why luxury goods marketers form retail clusters, why certain luxury goods look for store locations in luxury hotel. And finally, the report will be ended with the way of a luxury mall work for luxury goods marketers. PART II Case Question 1 Why do people buy luxury goods? Nowadays, when the world becomes globalization, there are no more barriers in the integration process of every country. Therefore, people are entitled to purchase and use global products made by international companies. Not the same as consumer goods or necessity goods, luxury goods are cyclical and correlate with GDP in specific regions, often exaggerating the up- and down-swings; in boom times, consumers demand tends to grow faster than the growth of economies (as measured by GDP)  [5]  . More precisely, luxury goods are goods for which demand is not related to income. Basically, there are three main factors that lead people by luxury goods. Especially in todays consumer-driven economy, people spend proportionately less on basic necessities and more on things based upon emotion and desire. Firstly, they buy luxury good because of its superior functionality and quality. Most of them were old because of hard working time period, so they were wealthy enough that willing to pay premium for products that had enduring value. They usually conducted extensive pre-purchase research, then making logical decisions rather than emotional or impulsive. This action highlighted the messages of product quality. And that message were information-intensive appealed to them. Consisting of connoisseurs, this category was the largest. Secondly, they are people who perceive luxury products as a reward. They saw these products as status symbols which make the personal statement that they had arrived. Highly driven, they were motivated by a desire to be successful, eager to showcase their success to others. They also were keen on appearing lavish or hedonistic. They wanted to make seemingly smart decisions that demonstrated the importance of their purchase while not leaving them open to social criticism of any kind. Thirdly, this is the smallest and consisted of younger consumers, with a higher proportion of males than the other categories. They saw luxury products as a means of self-indulgence. They enjoyed luxury products for their feel-good factor. They were emotional in their purchase decisions and were not concerned with product longevity or its enduring value. Particularly, in India, people who buy luxury goods fall into the second category. As we know, maharajahs are the most wealthy and powerful in India in the late 19th century. They are the one who prefer everything luxury to showcase their positions as great king. It was the ongoing orders from Indian royal families, among other wealthy customers, that had helps Louis Vuitton survive the Great Depression of the 1920s  [6]  .After that, although the changes in 1971, these maharajahs lost their traditional hold in post-independent India and their riches with the abolition of annual financial grants from federal government, many of them became entrepreneurs; but accidentally, the new generation of customers for LV was formed in India including start-up owners of myriad new businesses, professional CEOs in their thirties and early forties, non-resident Indian, small and medium retailers, big-brand franchisees, Bollywood actors and closet spenders. This new generation of customers coul d be the third category of who purchase luxury goods. They are new and not too many of them are really rich, but they still purchase LV as the feel good factor. Hence, they are very essential in long-term strategic development in Indian market. PART III Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? India, throughout history, has been a land of extremes and known for the indulgence of its opulent classes  [7]  . Typically, there are more than 600 maharajahs existed that time. They are truly powerful and wealthy enough to be considered as great king. As a positive result, most of global brands were looking India as a market with long-term potential whereby there are high demands of luxury goods from Indian royal families, so does Louis Vuitton. Until now, almost luxury brands are still survived in Indian market despite of global economic crisis. Clearly evidences are the Indian market has increased a significant percent of consumption this year when customers are more interested in walking into the outlets and, importantly, buying rather than just looking. Besides that, India is known as a low-income economy, but there are really have several wealthy people who are superior to the average population. Since Louis Vuitton made an important observation that the rich in India were flying to London, Dubai, Singapore, New York, and Paris to shop because there were noting available in India for them to buy  [8]  , the company has articulated the clear long-term goals in India that is open store in every Indian city so that the wealthy class can buy the needed items right in their home country. The World Wealth Report 2005-06, published by Merrill Lynch and Capgemini, put the number of dollar millionaires in India at 83,000 in 2005. The report also said that India recorded the worlds second fastest growth in the number of HNW individuals, 19.3 per cent in 2005  [9]  . Thus, we can easily realize the potential market of Indian consumers purchasing power. Currently, due to the capitalist mind set and growing young population, India offers to luxury brands favorable advantages such as more wealthy people, increasing awareness, increasing consumerism, and greater supply of luxury goods. Firstly, luxury product companies strategizing their entry into India were primarily targeting high-net-worth individuals because they are those with a million dollars or more in liquid financial assets. They are the largest category of spending on luxury goods as the number of them as well as their demand increased. Secondly, India young generation is now travelling abroad more than before, thus, the foreigner brand awareness is also increasing. The more they go out of the country, the more they exposure with international brands, especially luxury brands. Then, the demand of these kinds of global brands is increased in India but domestic market can not satisfy their demand. That is the reason helps luxury goods generally and Louis Vuitton particularly still existed and developed gradually in this market. Thirdly, there are also an increased numbers in consumption of non-essential items. The world is getting globalization day by day; the demand of human is not only the needs but also the wants, so that their life becomes more convenient and sophisticated. They dont afraid of giving a large amount of money to spend on a luxury product that it is worth for and satisfied their wants. Of course, there is no more guilt feeling associated with spending on luxury nowadays. Finally, together with the boom of expanding global, luxury brands opened more and more outlets in as many countries as possible, including India. Generally, in the world of opposition, this dichotomy entirely can be reconciled. PART IV Case Question 3 What are the external factors hindering the purchase of luxury goods in a country like India? Depend on several conditions of each country; the factors that are hindering the purchase of luxury goods are various. In this particular case study, we are finding out the external factors in Indian market. Advertising platform: Nowadays, Advertising is a service to the community  [10]  . It is usually revealled the latest fashions and the new popular novelties on the market. Therefore, the effect of adverting to the community is essential. Advertising has the power of persuade and influence consumer. Advertising has short-term power (conveying new information, building awareness, enhancing credibility, etc.) and long-term power (conveying brand image, attaching emotional values to the brand, building positive reputation, etc.)  [11]  . Actually, there is lack of advertising platform in Indian market. No famous magazines or newspapers are found in India at that time. Hence, LV als